Slowly but steadily, a decade-old business around the dead and universally despised dictator Adolf Hitler is emerging as a small-scale industry in India.
Books and memorabilia on the German leader's life have found a steady market in some sections of Indian society where he is idolised and admired, mostly by the young.
Prayag Thakkar, a 19-year-old student in Gujarat state, is one of them: "I have idolised Hitler ever since I have had a sense of history. I admire his leadership qualities and his discipline."
The Holocaust was bad, he says, but that is not his concern. "He mesmerised the whole nation with his leadership and iron discipline. India needs his discipline."
Dimple Kumari, a research associate in Pune, has not read Mein Kampf but she would wear the Hitler T-shirt out of admiration for him. She calls him "a legend" and tries to put her admiration for him in perspective: "The killing of Jews was not good, but everybody has a positive and negative side." READ MORE